8 Signs It’s Time to Hire a Pro Copywriter
Lil Key Takeaways: This Blog at a Glance
Content marketing & really dang good copy are both musts for businesses who want to connect with their dream people, drive traffic, and inspire their audience to take action (AKA, make some sales).
Outsourcing copywriting and content writing can help biz owners focus on running their businesses while ensuring their content strategy stays strong and solid.
Professional copywriters can bring expertise in SEO, branding, and fresh content ideas to boost your digital presence.
Stagnation in content strategy is the consequence when avoiding writing is the culprit.
Clear brand voice and engaging content are crucial for audience connection and SEO ranking.
Hiring a copywriter can help overcome writer's block, refresh old content, and create new, inspiring ideas.
Let’s face a hard truth together.
Nowadays, in the modern and digital world of marketing your business (no matter your industry, size, or niche), we all have to prioritize putting out premium online content. Why? So we can create a killer content marketing strategy that hits our dream people in the feels and resonates with them.
And look, it’s no secret that the digital age of marketing, you need something to cut through the noise to get your people’s attention. My take as a brand-voice focused copywriting? It really all comes down to using your brand’s voice to connect with customers, drive traffic, and of course, make sales (we like to call that inspiring people to take action).
There’s no denying that content marketing is a make-or-break kind of strategy for businesses of all sizes. So, that leads us to an important question:
Why are you trying to do it all yourself?
I get it–as a business owner, you’re expected to do it all and then some. But the real secret here is this: you don’t have to. You’re probably not surprised to hear me start singing the praises of outsourcing work (especially words). I’m a copywriter, so me telling you to outsource is going to sound biased.
But even if you don’t work with Boundless, I encourage you to take a peek at outsourcing your content marketing, blogging, or web copy so that you can do what you do best–run your business!
Why Hiring a Pro Copywriter is a Must-Consider
No matter what the format might be–Web copy! Sales pages! Blogs!–pristine, branded, and strategic copy are musts for all your digital marketing things and funnels to work effectively.
Content marketing takes a lot of work, but more than that, it takes a lot of time. Business owners don’t always have the luxury of (or the desire to) sit down and write pages and pages of content. Your audience needs them, the digital world needs them–but that doesn’t necessarily mean you have the interest, training, or time to do this work.
No matter the actual reason, this often leads to something kind of damning: stagnation in your content marketing strategy.
All of those reasons, and plenty of others, are valid.
And you know what? As business owners ourselves, we’re never going to advise that you try to do everything yourself.
Think about it this way.
If you’re not a tax pro, you hire a CPA to help you with your business taxes. If you’re not a scholar of the law, you hire a lawyer to advise you on liability.
Well, ask yourself– are you a marketing pro or a content writer?
Whether you’re pressed for time, have too many other projects, don’t feel confident in your writing ability, or don’t have any interest in writing content for your brand, it’s highly likely that writing content or perfecting your brand voice is going to continue to be pushed to the back burner.
The fact of the matter is that something needs to be done to capitalize on content marketing. Letting these obstacles stand in your way can delay the progress, growth, and visibility of your business.
Hiring someone to tackle your copy, outsourcing your content marketing completely, or even just paying someone to consult with you can be that breakthrough you need to take control of your content marketing strategy.
But how can you tell when it’s the right time to outsource your copy?
And further, how can you differentiate between your own writer’s block and the signs that it’s time to hire someone to handle content for you
We’ve got that diagnosis locked and loaded for you.
8 Signs You’re Ready to Find a Pro Copywriter
Writing Content Keeps Getting Pushed to the Back Burner
At what point in your schedule are you planning on getting your content marketing strategy into tip-top shape?
Listen, we’re not criticizing you, and we’re certainly not saying you can’t do something, but as business owners over here, we know the drill all too well.
Between providing products or services, managing and training employees, monitoring growth, handling customer service, getting the other parts of your biz off the ground, and doing the thousands of other things you have to do daily when you run your own business, it’s no small wonder you don’t have time to write content
It makes sense that tasks like writing a new blog or updating your web copy to speak better to your dream people aren’t on your radar as a high priority.
But that doesn’t mean these tasks aren’t actually high priority–because they are (especially that last bit about speaking to your dream people!)
If you’re struggling to find time to revamp your content and keep pushing your copy projects to the back burner, it’s time to start shopping around for a professional content writer who can prioritize these tasks for you.
Your Brand Voice isn’t clear (or sticky)
When you read your content, do you hear your brand’s personality? Here’s a better question.
If you showed a brand-loyal customer a bunch of similar content, would they be able to pick your writing out of a lineup?
If both answers are no, that’s a sign you’re not capturing the essential piece of your content writing–your brand’s voice.
You’ve got to start thinking of your content as an extension of your brand. If you’ve done a ton of branding work–your logos, your colors, your mission, your goals, your purpose, etc., you know how big of a piece this is for your business.
Your brand voice–the tone and purpose of your content–is no exception. If you have a solid idea of what this sounds like, great! Infuse it into everything you do.
If you struggle with that, or if you’re not exactly sure how to determine what your brand’s voice is like in the first place, a highly skilled copywriter can help guide you on this journey.
Starting is Tough
Look, we get it. When we tried to launch this blog, both Riley (my husband!) and I sat around for weeks (yep, weeks) trying to come up with a very basic introduction post.
This blog wasn’t going to pull any big SEO punches, and it certainly wasn’t going to help us rank on Google–but it was going to provide background and value.
Accomplishing that felt impossible.
Starting is sometimes the hardest part of your content creation and marketing journey. And honestly? Sometimes, you just need to pass it off to a professional to get that initial push you need. We’re not saying you can’t be hands-on in your business (or your writing, even!), but sometimes, letting go and passing off projects to professionals can expedite your process
A copywriter, SEO specialist, or content expert will have the perfect degree of separation needed to launch your project–and they’ll know how to do it right, too.
Your Content is Boring
If you’re drifting off while you write your content, please for the love of everything…take a second and imagine how everyone else feels reading it.
We’re teasing, of course, but there’s a little truth there. If you’re not excited about the content you’re putting out, why would your audience be?
The content might have big benefits for your SEO goals and your marketing strategy, but above all, you want it to be a way to connect and engage with your audience.
This means you should be providing actual value.
If your content is lackluster, hard to write, and even harder to read, you’re not doing yourself (or your audience) any favors.
Professional content writers know how to create strategic copy that accomplishes all your goals while talking directly to your audience. They know how to engage, direct sales, generate leads, provide value, and pique the interest of your target audience, too.
Your Not Climbing the Ranks in Google
If you’re not ranking on the first page of Google, odds are you’re not getting any visibility.
That sounds harsh, but we promise it’s not just our opinion
Being visible on the first page of Google for appropriate search terms really matters for businesses
In fact, the #1 result in Google’s organic search results has an average click-through rate (CTR) of 31.7%. The higher your position on the first page, arguably the better–but being on the first page is a really big deal.
Why? Because the CTR for the second page of Google is about 0.78%.
But that’s not all. It’s not just about being on the first page–it’s about ranking high enough on the first page. According to Forbes, you need to be pretty near the top of the first page to reap the rewards.
The first five results are likely to get the most traffic, receiving about 67.6% of the clicks.
So, yeah, without question, where you show up on Google matters for your brand’s visibility.
This is where content writers come in.
Content writers are more than just great at capturing your brand’s voice; they’re also experts in digital marketing strategy. Hiring an SEO-trained copywriter can do wonders for your visibility, page ranking, and SERPs.
Writers can:
Optimize your site
Write succinct, mobile-friendly copy
Help you gain authority
Focus on your links
Prioritize keywords
Write audience-first, SEO-second content that works with the algorithm.
Honestly, there’s nothing worse than writing great branded content that gets totally lost in the shuffle.
If SEO stuff and “ranking” just don’t click with you, don’t sweat it–a highly trained content writer can help you capture that voice in a more effective, SEO-friendly way.
Fresh Ideas Aren't Happening
Coming up with fresh, exciting content ideas and making regular SEO changes to your web copy to keep up with the algorithm is a full-time job.
But guess what? You’ve already got one of those. It’s probably no surprise that you’re not able to come up with and execute fresh ideas for content every few days.
The good news is that these tasks are exactly what copywriters and content writers are hired to do–because it is their full-time job.
When you hire someone whose entire job is to come up with fresh ideas (and implement yours when you have them), you get exciting, evergreen content that’ll keep your audience coming back for more.
You’re Not Hitting Your Audience in the Feels
If your audience doesn’t seem to like your content, if it’s not piquing their interest, and if it’s not doing its job (your analytics won’t lie), your content exists without a purpose.
The entire point of your content is to draw in readers, engage your audience, and prove to search engines you’re offering value. So, if no one is engaging with your work, why would you rank higher on search engines?
Here’s the deal. You need to worry about SEO, of course. But ultimately, your main focus is your audience–when you write with them in mind, you’ll score better with the search engine algorithms.
A copywriter or content writer is going to know how to deliver that SEO-minded but audience-focused balance that’s going to get you the results you want.
Repurposing Content Isn't on Your Radar
Did you know that there are strategic ways to take your old content and make it work more effectively for you?
Copywriters know how to take old content, refresh it, and repurpose it for several different platforms and avenues–in other words, they really know how to extract the value out of your OG content.
For that matter, there are probably a lot of content writing tips and tricks you might not yet be aware of that a content writer or professional copywriter can bring to the table.
We’re not saying you wouldn’t learn these on your own, but hiring someone to tackle these tasks and teach you how to do them yourself can really expedite your library content marketing knowledge.
Wouldn’t you rather learn something in five minutes from a professional that can transform your content marketing strategy than spend a few years figuring it out on your own?
Need a Copy Pro? I Got You
If you’re reading this blog and it’s all resonating all too much, then guess what? It’s probably time for you to hire a content writer, copywriter, or marketing strategy team.
That might seem daunting right off the bat, but we’ve got some good news for you–that ace team you’re seeking is right here. The even better news?
We’re ready to take your content to totally new heights, help you rank better on search pages, improve your ideas, and make sure your brand voice is as clear and sticky as possible.
Let’s chat about your business, your industry, projects, and where your company could go with a little extra content marketing support. Reach out to us, and we’ll get back to you ASAP to kickstart this thing.
